Assignment
15A
Interviewee 1: Jennifer age 24
When I spoke to Jennifer, she mentioned that the two main
qualities when choosing a product or service is style and price. While she does
not grade quality by herself, she rather looks up yelp or product reviews
online. Jenny also wanted me to know that she usually waits to see if one of
her family members or friends have the same or similar product. With that being
said, the interviewee likes to equally shop both online and in-person. In
addition, she mentioned that smaller payments under $50 are usually done with
cash. When asked what matters most after the product or service has been bought
is if it reaches or exceeds its full expected potential. Jenny mentioned that
she knows it is a good purchase if she uses it frequently or uses it in key
situations and vice versa for bad purchases.
Interviewee 2: Jack age 20
After speaking with Jack, I quickly learned that he values items
based on quality. He focuses more on a products sustainability and durability
rather than its price. For the most part he is willing to pay good money for an
even better product/ service. He also mentioned that most of his time when
shopping happens online on Amazon. With that being said you can tell his method
of purchase is through gift card or a bank account. As mentioned earlier with
understanding the quality of a product, this is also how Jack post reviews his
own purchases.
Interviewee 3: Nancy age 42
After interviewing Nancy, I have learned that she is a big
online shopper. Almost everything she purchases is done online. She mentioned
that if the price is right and the product looks decently valued then she won’t
hesitate to press the “Checkout” button. In fact, Nancy told me that she does
all over her grocery shopping through an app called “Shipt.” Through this app
she said she can get really anything delivered from Walmart, CVS, Publix,
Target, etc. All of her groceries are thus brought to her house within a couple
hours of adding them to her cart. Most of the time Nancy said she knows what
she is going to get out of her purchases so she does not do a lot of reflecting.
Conclusion:
After speaking with the three interviewers I learned that
the world of online shopping is taking over more and more every day. The
availability and ease of shopping online is something that is insurmountable to
the average in-person shopper. In my opinion when it comes to groceries, I would
rather see what I am picking out especially when it comes to produce. I also
understand that many post purchase evaluations are similar to the initial reasoning
and usefulness for buying the product in the first place.
Hey Christopher,
ReplyDeleteYour interviews were informative. I feel you focused a little too much on where they were doing there shopping instead of how it made them reevaluate the how and what they were purchasing. Seeing that people do prior research before buying based on customer reviews, and then seeing which kind of customers post those reviews, and what they value is a key part of being able to make a better product.
Hi Christopher, great interviews. I think the diversity of your interviewees responses was pretty insightful. I didn't know about Shipt prior to this and I think it is something neat I will check out in the future. I agree with your conclusions because I definitely feel the online world is taking over our normal shopping experiences, but it is important to notice this and adapt accordingly.
ReplyDeleteHi!
ReplyDeleteI think you did a really great job on your interviews. I also completely agree with the conclusion you came to about online shopping and I found similar results during my interviews. Everyone said going to Amazon or google in general is their first instinct when looking for a certain product. I had never heard about Shipt before so that was very interesting too! Good job!
Linnea Lindeman