Thursday, April 16, 2020

Reading Reflection 3 - 27A

Assignment 27A

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki



1.     The general theme of the book was not ways to set up and run a business’s social media account, rather it dealt with how your motivation and drive for successes towards your business should be taken care of.

2.     Many times, in ENT3003 we have spoken about have done assignments on how we need to promote our business opportunity. In fact, while the elevator pitch is not necessarily a social media presence, it can be turned into one and is already a form of advertisement.  In 2020, we live in a growing world of social media platforms and it is nearly impossible to get out of it unless you live under a rock.

3.     My exercise would contain not merely how you are going to use social media to advertise, but rather what you think you will learn from it as well additional questions to add into the assignment.

4.     One “aha” moment was the lesson to cross motivate and interact 2-3 social media platforms for your business. Kawasaki mentions that instead of reposting the same thing on three different accounts we should actually make the accounts have a conversation with each other.

2 comments:

  1. Hi Christopher!

    I read The Art of Social Media: Power Tips for Power Users by: Guy Kawasaki for the last reading reflection! I agree with all of your answers, I was so interested in this book because I am studying to be a social media manager. This book had so many great tips.

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  2. Christopher,

    I too read this book, and I hope you enjoyed it. I do agree that we live in the social media age, and people are constantly glued to their phones. I never thought about using multiple accounts as a way to get traffic for their business. I thought people were just doing it to be annoying, but to think that they were actually implementing some entrepreneurial skills. I think we never see actual value in social media, but social media can be a great way to promote a business. Great post, thank you for sharing!

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